So I read this article about whether blogging is necessary or not.
I personally think that it couldn’t hurt (though I’m a little biased… I’m writing this on my blog). In this week’s SEO class we discussed adding outbound links to increase your SEO and makes you look more credible while creating content for your website. The article also mentions that blogging is another way to converse with your customers or readers. Customer feedback is important and it makes your brand more transparent. Blogs are easy to share and can be linked up to various social media sites.
Some of the reasons why it might not be so import is because other social mediums that are more appropriate to your brand might take precedence. It’s also possible that you could be a too popular and it would be very time consuming but that’s not very likely.
So my advice is, blog on. I mean what do you have to lose?