A conversion rate of a webpage is, “The measurement of the success of a paid inclusion campaign. A conversion rate is measured by the number of potential visitors performing the desired action, whether the action is buying a product, filling out a form, or some other goal of the web page.”
One of the most important parts of search engine marketing is the analytics. The conversion rate relates right back to the analytics. At the end of a campaign you want to know how successful it was or wasn’t. The conversion rate is to help see whether of not all your goals were met.
For example, if you payed for 200 pay per click ads and 20 people clicked through and bought your product. Your conversion rate is 10% for that product.
Conversion rates are the keys to measuring success and that’s why you should care.