One of the greatest lessons I’ve ever learned, is that life is a balance.
My time is very valuable to me and I try my best to make sure that I spread out my time evenly over all my passions; school, being active, extra curriculars, family, friends, hobbies, and a part time job are all important to me for my health and overall well being.
Recently, one of my professors pointed out that my school mandates that if a students does all that is required of them they will receive an 80%. So in order to get 100% I must put in a considerable greater effort. If I have an assignment that takes me two hours to fill all the requirements and I would get an 80% but would have to put in another 2 hours to get a 100%… the ROI is not worth it. Mathematically this ratio doesn’t make sense and isn’t an efficient use of my (or anyone’s) time.
This is a very demotivating tool. I’m all for going above and beyond but 100% is not worth my time.
So I read this article about whether blogging is necessary or not.
I personally think that it couldn’t hurt (though I’m a little biased… I’m writing this on my blog). In this week’s SEO class we discussed adding outbound links to increase your SEO and makes you look more credible while creating content for your website. The article also mentions that blogging is another way to converse with your customers or readers. Customer feedback is important and it makes your brand more transparent. Blogs are easy to share and can be linked up to various social media sites.
Some of the reasons why it might not be so import is because other social mediums that are more appropriate to your brand might take precedence. It’s also possible that you could be a too popular and it would be very time consuming but that’s not very likely.
So my advice is, blog on. I mean what do you have to lose?
I always thought Google would take over,
now I’m convinced it will. The other day I went to sign on to my Youtube account and I got bullied in a Google+ account. What? How can they do that? For a long time I had brushed Google+ off but they have so much clout on the internet that they have the power to make their social media the next big thing. Now I doubt they can make people use it but they can make people (like me) join.
In the future G+ might be a very handy application because let’s face it, I’m on (we’re all on) Google a lot. This will help link all the different platforms we use but I was just taken by surprise at how I had to submit to Google. There are so many articles on people being forced to join Google+.
I’m not sure it will be a bad thing.
There’s this great article I found from a fantastic social media blogger (Aaron Lee voted the top 10 social media bloggers). He talked about the 8 ways to humanize your brand http://askaaronlee.com/humanize-social-media/ His list was very inspiring and I think a lot of social media sites should pick up on them. Humanizing your brand really gives your company (a distant and impersonal thing) a personality which I think makes it relevant and relatable to people. I can trust a company with a face. Brands should do more than just push products at me, they should have life and should be interesting to their followers. No one wants to keep up with a company that posts about themselves all the time. People are self involved and they want to hear about what you/your brand can do for them.
Brands don’t have to be boring. Give yours a big personality, one that people can’t ignore.
Good ideas, made better.
I’m enrolled in a web marketing class and my prof. directed us to a video to introduce us to digital http://slciwm.blogspot.ca/2013/09/this-is-digital-marketing-from-ad-men.html and there were a few interesting things I picked up; the first is the story of Google’s origins. You would think that Google was the original search engine but that’s not true. Google came after but they took the existing engine’s base idea and made it better. They were the first one with short text ads with the best accuracy. It just goes to show you that you don’t have to be the first but you just have to do it better and with new innovations. Look where Google is now; they own Youtube and last month there were 19.6 billion ad views.
Your idea may be good but could it be better?
I apologize for my absence. Over the Christmas break I heard that you can actually buy followers for your Twitter account. I couldn’t believe it but after typing it into Google there were hundreds of hits and several sites selling followers, friends, and likes. This really defeats the purpose of social media. Chris Farias from Kitestring marketing commented: “You get the same results buying Twitter followers as you do stuffing your bra. A line of superficial egg heads.”
Clearly people still put a lot of stock into the numbers or followers when there should be other considerations like loyalty and engagement. The scariest part of buying followers is being discovered… it would totally ruin your credibility. It may seem tempting to buy yourself some followers but the consequences are just not worth it.
One of my profs made the statement “Advertising is an art, not a science.” This really stood out to me and it reminded me of a documentary that a friend (and Netflix) recommended to me, Art and Copy. It was all about the advertising business and what goes into making ads. There were some great points made in the movie but it really demonstrated that advertising is the new form of modern art. It put everything in a new light. “There will always be somebody with a message” and advertising just tries to convey that message… no different than the cavemen drawing their stories on the wall.
In the film someone said that the more honest and creative an ad is, the better it will be perceived. They then went on to say that people have a right to be mad at advertisers because of the amount of trash that gets aired. What they meant by trash was anything that was not illuminating, inspiring, or truthful but the cardinal sin was talking to the consumers like they’re stupid.
“People don’t mind being sold to if they understand why it’s happening and they enjoy the process.” – Jeff Goodby
There are some amazing truths in this documentary. I feel like the industry tries too hard to sell but if it just took a step back and focused on the message and how the message is conveyed, the selling would take care of itself.