Come and Get ‘Em – Farm Girl Fresh Keywords

This week in Web Marketing class we were assigned our first SEO client and despite recent news of Google pulling keywords our assignment was to come up with Keywords for Farm Girl food truck.

Now before you get your nickers is a knot, Google will still have keywords, it’ll just be harder to prove their worth but they’re still relevant.

We had to assess the food truck’s current keywords and pick new appropriate ones that would better suit their needs. My prof. pointed out that people don’t search the internet for food trucks. Most people go to food trucks because of convenience… they just happen to be in the same area.¬†

So we needed to revisit who would be searching for the very unique food truck’s website. It was decided that it would be other media outlets looking for a unique venue, like Farm Girl. The Food Network would be a prime example of the kind of ¬†attention that the food truck could use.

After several brainstorms my partner and I decided that Farm Girl should serve a dish that was featured on the Food Network and use link to their website to increase SEO. Then Food Network could be on of their keywords and they wouldn’t be black hatted. A few keywords we thought would be good fit are “Food Network recipe, favorite pumpkin recipe, Kingston food truck, and foodie heaven”

So when picking keywords, it’s important to keep your audience in mind and think what they would be looking for.

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Conversion Rate and Why you Should Care

A conversion rate of a webpage is, “The measurement of the success of a paid inclusion campaign. A conversion rate is measured by the number of potential visitors performing the desired action, whether the action is buying a product, filling out a form, or some other goal of the web page.”

One of the most important parts of search engine marketing is the analytics. The conversion rate relates right back to the analytics. At the end of a campaign you want to know how successful it was or wasn’t. The conversion rate is to help see whether of not all your goals were met.

For example, if you payed for 200 pay per click ads and 20 people clicked through and bought your product. Your conversion rate is 10% for that product.

Conversion rates are the keys to measuring success and that’s why you should care.