Desperate Social – Abercrombie Style

I’m sure you heard over the summer how “Abercrombie hates fat people.” Personally, I found  their attitude repulsive and it put me in a rage. I have totally boycotted their brand. They got huge backlash from the public and I helped support an anti-Abercrombie campaign called #Fitch the Homeless

Upon further research, I know that their market share and sales have plunged since their CEO made those outlandish comments. Now I can’t help but think their new attempts to win back their customers as…. desperate. Last week they posted a video in response to the new pop song What did the Fox Say. They were trying to get on the viral train but failed miserably. People don’t care for copy cats, especially when they have already been alienated. Over 1,000 people like it but more than 4,000 people dislike it.

Viral can be successful but it has to be done right.

Image

Blogging? Yes? No? or Maybe?

Image

So I read this article about whether blogging is necessary or not.

I personally think that it couldn’t hurt (though I’m a little biased… I’m writing this on my blog). In this week’s SEO class we discussed adding outbound links to increase your SEO and makes you look more credible while creating content for your website. The article also mentions that blogging is another way to converse with your customers or readers. Customer feedback is important and it makes your brand more transparent. Blogs are easy to share and can be linked up to various social media sites.

Some of the reasons why it might not be so import is because other social mediums that are more appropriate to your brand might take precedence. It’s also possible that you could be a too popular and it would be very time consuming but that’s not very likely.

So my advice is, blog on. I mean what do you have to lose?

Google Leaves Me No Choice

I always thought Google would take over,

now I’m convinced it will. The other day I went to sign on to my Youtube account and I got bullied in a Google+ account. What? How can they do that? For a long time I had brushed Google+ off but they have so much clout on the internet that they have the power to make their social media the next big thing. Now I doubt they can make people use it but they can make people (like me) join. 

In the future G+ might be a very handy application because let’s face it, I’m on (we’re all on) Google a lot. This will help link all the different platforms we use but I was just taken by surprise at how I had to submit to Google. There are so many articles on people being forced to join Google+.

Image

 

I’m not sure it will be a bad thing.

 

Does your Brand have Personality?

There’s this great article I found from a fantastic social media blogger (Aaron Lee voted the top 10 social media bloggers). He talked about the 8 ways to humanize your brand http://askaaronlee.com/humanize-social-media/ His list was very inspiring and I think a lot of social media sites should pick up on them. Humanizing your brand really gives your company (a distant and impersonal thing) a personality which I think makes it relevant and relatable to people. I can trust a company with a face. Brands should do more than just push products at me, they should have life and should be interesting to their followers. No one wants to keep up with a company that posts about themselves all the time. People are self involved and they want to hear about what you/your brand can do for them.
brandexpectations
Brands don’t have to be boring. Give yours a big personality, one that people can’t ignore.

Friends for Sale!

I apologize for my absence. Over the Christmas break I heard that you can actually buy followers for your Twitter account. I couldn’t believe it but after typing it into Google there were hundreds of hits and several sites selling followers, friends, and likes. This really defeats the purpose of social media. Chris Farias from Kitestring marketing commented: “You get the same results buying Twitter followers as you do stuffing your bra. A line of superficial egg heads.”

Clearly people still put a lot of stock into the numbers or followers when there should be other considerations like loyalty and engagement. The scariest part of buying followers is being discovered… it would totally ruin your credibility. It may seem tempting to buy yourself some followers but the consequences are just not worth it.

 

Advertising is Art

One of my profs made the statement “Advertising is an art, not a science.” This really stood out to me and it reminded me of a documentary that a friend (and Netflix) recommended to me, Art and Copy. It was all about the advertising business and what goes into making ads. There were some great points made in the movie but it really demonstrated that advertising is the new form of modern art. It put everything in a new light.  “There will always be somebody with a message” and advertising just tries to convey that message… no different than the cavemen drawing their stories on the wall.

In the film someone said that the more honest and creative an ad is, the better it will be perceived. They then went on to say that people have a right to be mad at advertisers because of the amount of trash that gets aired. What they meant by trash was anything that was not illuminating, inspiring, or truthful but the cardinal sin was talking to the consumers like they’re stupid.

“People don’t mind being sold to if they understand why it’s happening and they enjoy the process.” – Jeff Goodby

There are some amazing truths in this documentary. I feel like the industry tries too hard to sell but if it just took a step back and focused on the message and how the message is conveyed, the selling would take care of itself.

Image

Are We Losing Our Creativity?

Are we getting educated out of creativity?

Advertising is all about creativity and my profs really try to nurture whatever little creativity we have left. Brian, my media sales prof, pointed out that somewhere along the way children lose their creativity. He said children are unashamed and just do the first thing that pops into their heads. We definitely lose this as we get older. I watched a TEDTalk about the post secondary school system making students afraid to be wrong.

Just this week I was doing some group work and an idea was presented. It was a little eccentric but it had potential. The group shot it down to go with a safer option… but why? No risk equals no reward right? They went with what we thought was the safest, not the best and it’s because they were scared of being wrong. They’ll probably get an A but at what cost? What happened to a little creative integrity? Why is it such a risk to be creative? New innovations all start from creativity and don’t innovations move our world forward?

My point is that creativity should be embraced with open arms. Next time someone has an idea that’s a little out there…hear them out.