Are we getting educated out of creativity?
Advertising is all about creativity and my profs really try to nurture whatever little creativity we have left. Brian, my media sales prof, pointed out that somewhere along the way children lose their creativity. He said children are unashamed and just do the first thing that pops into their heads. We definitely lose this as we get older. I watched a TEDTalk about the post secondary school system making students afraid to be wrong.
Just this week I was doing some group work and an idea was presented. It was a little eccentric but it had potential. The group shot it down to go with a safer option… but why? No risk equals no reward right? They went with what we thought was the safest, not the best and it’s because they were scared of being wrong. They’ll probably get an A but at what cost? What happened to a little creative integrity? Why is it such a risk to be creative? New innovations all start from creativity and don’t innovations move our world forward?
My point is that creativity should be embraced with open arms. Next time someone has an idea that’s a little out there…hear them out.