Social Media is NOT a Job

Excuse me? Could you repeat that please?

Image

While I was working on an assignment (yes I’m such a diligent student) I saw in my side feed and article “20 things the 20-Year-Olds Don’t Get” (see how diligent I am?) … 

This article really appealed to me because I’m 21 and, well, curiousity kills the cat. So I clicked it and for the most part I can see where Jason Nazar is coming from but I became a little perturbed when I read  “Social Media is Not a Career – These job titles won’t exist in 5 years. Social media is simply a function of marketing; it helps support branding, ROI or both.  Social media is a means to get more awareness, more users or more revenue.  It’s not an end in itself.  I’d strongly caution against pegging your career trajectory solely to a social media job title.” I happen to specialize in digital marketing so a huge part of what I study is social media and when I graduate I aspire to be a social media marketer.

I think he has a valid point that a lot of things in social media come and go… planned obsoletion but I think there is always something there to replace it. Digital marketing is here to stay but the major platforms may disappear that’s why it’s my job to keep an eye out for the next big trend in the digital world and be forward thinking. 

How forward thinking are you?