BlackBerry Users… Abandon Ship

I remember when I was in high school (which wasn’t that long ago) and I swear ALL my friends had BlackBerries, except me. They were all hardcore BlackBerry fans and talked about their phones a lot and I mean a lot! I’ve noticed that half of them have switched over to the dreaded iphone. It just makes me wonder… where did all the BlackBerry love go?

I stumbled upon and article talking about how BlackBerry users just aren’t happy with their phones anymore. I couldn’t believe this because I finally became a BlackBerry user myself and I love it. Let me tell you, I’ve gone through a lot of cell phones but my little Curve is by far the hardiest. It kills me to think of myself in line for the new flashy iphone 6… *groan*

There’s been a lot of speculation as to whether RIM will survive the next season with their plummeting sales. The media is having a frenzy about this once very powerful company, which is why I’ve jumped on the band wagon and I’m writing about it. I really think everything with RIM has been greatly exaggerated. One of my prof’s pointed out that Apple was in the very same place as BlackBerry, just ten years earlier. So do not fret BlackBerry; there is hope. All they need is a little T.L.C with a dash of innovation and a fresh marketing plan.

I’m rooting for the little guy. Come on, everyone loves a good comeback.

Are Mac’s Invincible?

A lot of students in my class have Mac computers and Apple as a brand is a very hot topic, mainly because it’s so great at advertising and marketing it’s products. Recently, a friend of mine made a comment how she didn’t think I should download things from the internet on my PC because it could get a virus and she was convinced that Mac’s don’t get viruses. So I did a little research to see if this was true… and as it turns out, it’s not entirely true.

If you look at Apple’s ad campaign about being “virus-free,” they never actually claimed that Mac’s don’t get viruses. They said you don’t need to worry about viruses with Mac’s and you don’t… for the most part. There are a lot less Mac viruses than there are Windows viruses. I think Mac’s are very safe to use ( I also own a Mac) but it just illustrates the power of an ad.

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Recently one of my profs asked my class if we had ever heard that you shouldn’t watch T.V. with the lights off. I mean, who hasn’t heard that before right? Well, he blew my mind by telling us that it was a myth created by a lamp company in the 1950’s to get people to buy more lamps. Isn’t that insane? I’m the 3rd generation to believe that!

So don’t let anyone tell you that advertising doesn’t work! Ads are very powerful things.