I Can Feel it Coming in the Air Tonight.

I can feel an air of change coming to the advertising industry. I came upon this article about Wal-Mart’s growth. 100% of their growth came from multicultural customers…which makes sense because America is a fairly new country with a very diverse population.

The article then went on to explain that a large chunk of their advertising budget is going to be reallocated to targeting multicultural consumers. Canada has such a high multicultural population that they should do the same. I think Canada already does to some extent but it should be a priority. We should cater to our audience and our consumers.

Some companies have done very well in this area. Did you ever wonder why there is such a variety of wraps and new flavours at McDonalds? America’s becoming maxed out and they are trying to expand their markets with multicultural customers and multicultural ads.

Bring on the tossed salad; we need fresh.



BlackBerry Users… Abandon Ship

I remember when I was in high school (which wasn’t that long ago) and I swear ALL my friends had BlackBerries, except me. They were all hardcore BlackBerry fans and talked about their phones a lot and I mean a lot! I’ve noticed that half of them have switched over to the dreaded iphone. It just makes me wonder… where did all the BlackBerry love go?

I stumbled upon and article talking about how BlackBerry users just aren’t happy with their phones anymore. I couldn’t believe this because I finally became a BlackBerry user myself and I love it. Let me tell you, I’ve gone through a lot of cell phones but my little Curve is by far the hardiest. It kills me to think of myself in line for the new flashy iphone 6… *groan*

There’s been a lot of speculation as to whether RIM will survive the next season with their plummeting sales. The media is having a frenzy about this once very powerful company, which is why I’ve jumped on the band wagon and I’m writing about it. I really think everything with RIM has been greatly exaggerated. One of my prof’s pointed out that Apple was in the very same place as BlackBerry, just ten years earlier. So do not fret BlackBerry; there is hope. All they need is a little T.L.C with a dash of innovation and a fresh marketing plan.

I’m rooting for the little guy. Come on, everyone loves a good comeback.