I can feel an air of change coming to the advertising industry. I came upon this article about Wal-Mart’s growth. 100% of their growth came from multicultural customers…which makes sense because America is a fairly new country with a very diverse population.
The article then went on to explain that a large chunk of their advertising budget is going to be reallocated to targeting multicultural consumers. Canada has such a high multicultural population that they should do the same. I think Canada already does to some extent but it should be a priority. We should cater to our audience and our consumers.
Some companies have done very well in this area. Did you ever wonder why there is such a variety of wraps and new flavours at McDonalds? America’s becoming maxed out and they are trying to expand their markets with multicultural customers and multicultural ads.
Bring on the tossed salad; we need fresh.